Born in 1984 Switzerland to Spanish parents, grew up living in Madrid and studied abroad in both Boston and
Paris. I graduated from the American University of Paris
(AUP) with a Masters Degree in International Business Administration (IBA) and a Minor in Global
Communications (GC). In addition, I also speak
English, French, Spanish, Italian and currently
working on learning German.
Once I completed my degree I thought I was destined for the fashion industry since I was living in Paris and getting ready to do an internship but fate would have it otherwise.
My brother was a rider halfway through his 2007 Stock600 season, when the team asked if I could give
a hand with the management, coordination,
bookkeeping. I agreed to it even if at that point I knew very little about racing or motorcycles. The learning curve was steep as I had to learn all about bike parts
and racing dynamics, to coordinate the team's
travel plan for the season, media relations and guests.
In 2008 I became a permanent team member as well as in 2009 as the team went on to participate in the SuperSport World Championship. 2010 was a very exciting year as we would make the step into the MotoGP paddock for the 1st year
of the Moto2 World Championship.
At the end of the 2010 season the team decided to retire from the racing scene and I remained connected to the MotoGP paddock working as a freelance Press Officer throughout 2011. I was offered a permanent position in the Moto2 team Froward Racing for 2012.
In 2013 the team grew, as we would have 4 riders in the Moto2 class and 2 in MotoGP. It was a very busy year, oversee media wise and in event planning,
writing and translating press releases
in both English and Italian.
I joined the Japanese factory
Repsol Honda Team in 2014 as Press Officer for Dani Pedrosa and Marc Marquez.
Working for a MotoGP Factory Team was a great learning experience. The visibility and
expectations that such a team have are far greater, making it very important to carefully manage the media planning for the riders and team´s sponsors events.
A Press Officer also provides the official written statements for the team and liaises
directly with members of the media creating a closer interaction with both International
Press and TV broadcasters.
This enabled me to better understand the needs of the TV broadcasters, what, how and when to provide the information, making it extremely valuable knowledge once I became a Pit lane Reporter myself the following season (2015).
“No one is born an expert and knowledge is available to us, we just have to be brave enough to grab it and develop to our full potential.”